2011 State of Digital Marketing Report


The 2011 Webmarketing123 State of Digital Marketing survey was conducted online in September. Over 500 marketing professionals completed the survey.

The results reveal that:

  • 46% of B2B participants say their most important objective is to generate leads.
  • 53% of all participants say SEO makes the biggest impact on lead generation, followed by 28% for PPC and 19% for social media.
  • 75% of B2C companies are the most active on Facebook, followed by 8% on Twitter and 6% on LinkedIn. 
  • B2B companies are active more evenly across all three leading networks: 34% Facebook, 26% Twitter, and 25% LinkedIn.

For more details, please complete the form to download the report and the full infographic.